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The desire for validation is one of the deepest human needs. Everyone wants to know they
are a valued member of an organization, has done an outstanding job or has achieved a
certain degree of success in sports, academics, business, or another field of endeavor.
Giving recognition is therefore one of the most powerful means of rewarding effort, saying
thank you, providing a sense of belonging to something important, building loyalty, and
encouraging positive performance. Most people will agree, being recognized for anything,
whether its accomplishing a goal, making the sale, completing a successful season of
soccer, getting an A on an exam or simply for making the effort - is an excellent feeling,
one that lasts for a long time.
This need to feel honored is as old as time. As industrial psychologist Abraham Maslow's
hierarchy of needs illustrates people need motivation and encouragement on both their
paths of personal and professional growth.
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